CSI Scores and Dealership Reputation
• Infotainment-system based complaints are currently the biggest detractor in CSI scores. ⁵
• The most prominent reason a customer returns to a dealer for service is because of a positive prior experience at that dealership. ⁶ This positive experience can be ensured by properly educating customers on their vehicle's technology before they leave the dealership.
• Infotainment systems are the biggest consumer frustration point within the first 90 days of ownership. ⁵
• CSI SCORES IMPROVE AN AVERAGE OF 3 POINTS WHEN THE DEALERSHIP HAS SOME FORM OF TECH EXPERT!
Technology Touchpoint Videos for the Sales Department