STAT 

BOX!

Importance of In-Dealership Consumer Learning/Product Specialists

•    The in-store learning experience is so important that the majority of car buyers want to spend less time on the deal and more time learning about the vehicle while at the dealership. In fact, most car buyers would prefer to reallocate time spent on the deal-making process and use it for the test drive and vehicle delivery. ⁸
•    ONE THIRD OF CONSUMERS SAID THEY WOULD WALK AWAY FROM A TEST DRIVE IF THE VEHICLE’S TECHNOLOGY SEEMED TOO DIFFICULT TO USE. ⁷
•    Teaching how-to-use vehicle technology is cited as one of the most important traits desired by consumers of product specialists. ⁸

Online Training in the

Service Department

Read course descriptions to see the material covered by the course as well as the targetted audience of the course (ex: sales managers, sales associates, etc).

COURSES:

Service Department Marketing Strategy

Marketing strategy tying customer technology questions to service appointments- for managers to implement.

Service Department Tech Specialist Training

Designated dealership employee to be trained as the "tech specialist" in coordination with the new marketing strategy.

Android Auto Service Technician Training

Training on operation and demonstration of Android Auto.

Apple CarPlay Service Technician Training

Training on operation and demonstration of Apple CarPlay.

Specific Infotainment-System Training

Programs being built as requested. Send us an email to request your OEM's Infotainment System!

EMERALD INFOTAINMENT SPECIALISTS

 

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