In-Vehicle Technology as a Customer Retention Tool
• Only 24% of consumers prefer to return to the dealership for service. ⁶
• This changes to 62% when the customer’s vehicle has advanced technological features!! ⁶
• Connected services being activated leads to a 11.8% increase in service retention.
• CONNECTED CUSTOMERS SPEND AN AVERAGE OF $26/MORE PER RO AND ARE MORE LOYAL!
In-Dealership Training in the Service Department
Typically 1 to 2 days in total, dependent upon dealership size. Schedule a consultation below to get specifics for your dealership!
Marketing Strategy Tying Consumer Technology Questions to Service Appointments
We work with management within the service department, as well as one designated employee (to become the dealership "tech specialist" if no such title already exists), in order to create a new marketing strategy that brings in customers with technology-based questions and converts them into various service appointments.
One-on-One Hands-On Training on Android Auto, Apple CarPlay, and Infotainment System(s)
Although online training is an excellent resource, hands-on, individualized training is often times the most effective method for learning new technology. Emerald Infotainment Specialists will have our trainer sit with each employee individually to cover the desired material, utilizing hands-on learning methods. The material is taught in a way so that it is not only easy to understand, but also easy to explain and demonstrate to customers in the future.
Set of Instructive Handouts to Share with Customers Upon Pertinent Questions
Emerald Infotainment Specialists will provide each service technician with a set of handouts covering multiple different aspects of in-vehicle technology (including but not limited to: Apple CarPlay, Android Auto, Connected Apps, etc). Emerald Infotainment encourages sharing these handouts with customers- every tool available for improving the customer experience and the dealership reputation should be capitalized upon!