The Millennial Market
As consumers’ desire to fully use and understand their vehicle’s technology grows, connecting with customers during the sales process over the vehicle’s infotainment system becomes a vital selling tool. This selling tool will only continue to grow in importance as the car buying demographic shifts to encompass a new generation: the millennials.
• In 2016 millennials accounted for 1 in 3 car purchases, by 2020 they are expected to be the largest car buying group.¹
• Top 5 features millennials desire in their vehicle: navigation system, satellite radio, Bluetooth, mp3 player, mobile phone integration.¹
Online Training in the
Read course descriptions to see the material covered by the course as well as the targetted audience of the course (ex: sales managers, sales associates, etc).
Sales Strategy Training for Management
"Better utilizing infotainment systems as a selling tool"- strategies for managers to implement.
Sales Strategy Training for Associates
"Better utilizing infotainment systems as a selling tool"- strategies for sales associates to implement.
Android Auto Sales Associate Training
Training on operation and demonstration of Android Auto.
Apple CarPlay Sales Associate Training
Training on operation and demonstration of Apple CarPlay.
Specific Infotainment-System Training
Programs being built as requested. Send us an email to request your OEM's Infotainment System!