Employee Education and Turnover

•    With sales associate turnover rates higher than 67% and the cost of a new hire averaging around $10,000, employee retention is vital to your dealerships overall profitability.²
•    Providing only cursory training can lead to job dissatisfaction and poor employee performance.²
•    Millennials account for 60% of new hires, and 78% of millennials are strongly influenced by how innovative a company is when deciding to work there.³
•    In 2018, nearly 1 in 3 employees didn’t last 90 days.⁴

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In-Dealership Training in the Sales Department

Typically 1 to 2 days in total, dependent upon dealership size. Schedule a consultation below to get specifics for your dealership!


  • "Sell with Infotainment" Inital Presentation

Our initial presentation goes over not only better-utilizing infotainment as a selling feature of vehicles, but also covers how to better connect and build relationships with customers by making in-vehicle technology a focus.

  • One-on-One Hands-On Training on Android Auto, Apple CarPlay, and Infotainment System(s)

Although online training is an excellent resource, hands-on, individualized training is often times the most effective method for learning new technology. Emerald Infotainment Specialists will have our trainer sit with each employee individually to cover the desired material, utilizing hands-on learning methods. The material is taught in a way so that it is not only easy to understand, but also easy to explain and demonstrate to customers in the future.

  • Set of Instructive Handouts to Share with Customers Upon Vehicle Delivery

Emerald Infotainment Specialists will provide each sales associate with a set of handouts covering multiple different aspects of in-vehicle technology (including but not limited to: Apple CarPlay, Android Auto, Connected Apps, etc). Emerald Infotainment encourages sharing these handouts with customers- every tool available for improving the customer experience and the dealership reputation should be capitalized upon!