ABOUT
Emerald Infotainment Specialists provides a total solution for dealerships, specifically for the following prevalent problems:
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Challenges operating and properly demonstrating in-vehicle technology/infotainment systems/Android Auto/Apple CarPlay
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Low CSI scores related to demonstrating technological aspects of the vehicle
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Obstacles connecting with the modern-day car buyer during the sales process
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Low customer retention in the service department
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High employee turnover rates, both in the sales and service departments.
We do this by putting a larger focus on in-vehicle technology in multiple different facets of the dealership; see each department for more information!
STAT
BOX!
In-Vehicle Technology’s Impact on Purchase Decision
• Vehicle tech now ranks ahead of exterior styling when it comes to deciding which car to buy. ⁷
• Many of the top desired features of vehicles by consumers revolve around the vehicle’s technology.
• Nearly 60% of millennials and 42% of baby boomers would switch vehicle brands to get the technology they want. ⁷